$77M
Client revenue growth driven
A content campaign across the build-out, presale, and launch. It's built to make Texas Legends the obvious upgrade in Tyler, drive founding memberships before the doors open, and build the following the gym carries into opening day.
The facility is going up now and opens in December. The first year is shaped well before opening day: 60–70% of annual gym signups land in January, March–April, and September (AdWave 2026). A December open sits right at the front of the largest wave of the year, so demand needs to exist before the first January walk-in. That means presales start now, while the building is still going up.
How people choose a gym has narrowed. Proximity is still the single biggest factor in which gym someone joins (Vertical Impression 2026), so the work is to build a clear local identity before a competitor does. But organic reach is effectively zero in 2026 (Optimized Growth 2026). Posting alone doesn't build that identity. Reaching the right people takes content worth watching, put in front of the right ZIP codes with paid support.
There's one more fact underneath all of it: the build itself is footage that only exists once. A half-finished gym can't be filmed after it's done. The runway between now and December is the most valuable raw material this brand will ever have, and it's spending itself whether or not a camera is there for it.
Straight from your brief: the people the campaign has to reach, and what they need to feel. The framing below is built on your words.
People in Tyler and East Texas who take training seriously enough to care where they spend their time: lifters, athletes, bodybuilders, powerlifters, busy professionals, parents, former athletes, and beginners who want to do it right. People tired of average gyms that feel crowded, under-equipped, uninspiring, or not built for real progress, who may not fully realize yet how much the right environment affects their results.
Texas Legends is the obvious upgrade: a premium strength and performance gym without the typical gap between what people pay and what they actually get. The campaign should make people proud, excited, and motivated to join, and proud to represent it once they do: the best gym in Tyler, with a standard, an identity, and an atmosphere worth representing.
Because the gym is being built right now, the campaign captures the story as it happens. That splits the work into two phases that feed the two outcomes you named: presale numbers that look good, and an Instagram following that reads as credibility by opening day.
A concentrated production block while the space is still going up: founder story, the vision, equipment arriving, the work of building it. This is the content that runs during presale to convert founding memberships before the doors open.
Filming continues as the gym comes together: progress, milestones, the space filling in, the finished reveal. This keeps the drip running to opening and turns a following into demand that's already warm on launch day.
One well-planned block banks weeks of footage at once. Releasing it on a schedule keeps a steady, building presence without the quality drop-off of daily improvised posting. Scattered posts burn effort for thin reach; a metered drip gives every piece room to work and builds anticipation toward opening.
Filming through the build is also the only way the before → becoming → open story can exist. You can't recreate a half-finished gym once it's done, so the schedule spends that runway on purpose.
You come in with the core ideas, talking points, and rough direction already written. We review, refine, and collaborate so the final message is clear, effective, and high-converting. It stays authentic to Texas Legends, with the hook, structure, pacing, emotional pull, and call-to-action strong for each platform. Nothing is filmed on a guess; structure is set on paper first, the way the Accelerated Results Framework runs every project.
Every package runs the same two-phase plan and the same release rhythm: a main story piece plus social cutdowns and photos on a schedule. Every shoot is filmed on a cinema camera body, so the base image quality is consistent across all three. What scales up the ladder: the glass, lighting, crew, finish, story depth, how many finished cutdowns each release yields, and how much of the build gets captured.
A steady, well-shot stream that keeps the gym visible through presale.
Pieces with shelf life that keep working past opening day.
A permanent, documentary-grade asset that appreciates as the gym grows.
Every hero piece is shot as a standalone episode engineered to assemble into a long-form documentary on the gym's founding and first year. It's an asset that can only exist because filming runs the whole build.
Each row is a physical production input and what it changes. No adjectives, just what actually happens on the shoot, tier by tier.
| Production dimension | Standard$10–15K | Signature$22–28K | Legends$48–58K |
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The gym is open, active, and current. Shot on a cinema body, so it already looks clean and professional: handheld, real, and consistent. It keeps the brand visible and does the day-to-day job of a feed. The right tool for steady volume during presale.
A business that takes itself seriously. Controlled light, clean sound, and a real edit signal investment before a word is spoken. It's the same signal a premium membership price carries. These pieces hold up months later, so the presale library keeps working after launch.
A place with a story worth following. Cinema-grade glass gives the depth and rendering people read as film, and because every episode builds toward one documentary, the audience follows something getting built, and wants to be there when it opens.
Every tier runs the same plan and is shot on a cinema body, so the floor is genuinely clean. There is no throwaway tier here. What scales is the glass, lighting, crew, finish, and story depth, how many finished cutdowns each release yields, and how much of the build gets captured. The higher tiers add the craft that gives a piece longer life and turns the series into an asset.
It ties back to the data: organic reach is near zero, so a piece only works if it earns attention in the first second, and in fitness markets short-form video outperforms static ads 2–3× (Optimized Growth 2026). The package decides how hard each piece works and how long it keeps working.
The useful question isn't what a video costs. It's how many members each package has to return to pay for itself. The arithmetic is simple.
Roughly $1,900 in lifetime value per member, at $80/month over an average ~24-month tenure. Healthy customer acquisition cost runs $80–150, yet most gyms cap near $40 and under-invest. (AdWave 2026)
$1,900 is a benchmark, not Wyatt's verified number. The real figure depends on Texas Legends' pricing and retention. At a premium membership it's likely higher, which only lowers the member counts below. Treat this as a threshold to clear, not a guaranteed return.
Against a facility built to hold hundreds of members, these are the lines each package has to clear to pay for itself: 6–8, 12–15, and 26–31 members. Everything past that line is return. The Legends asset keeps earning long after launch, when most ad spend has aged out.
You flagged Documentary / Story as a project type in the brief. This is where that goes furthest. The Legends tier already shoots every episode toward a single film; this is the step up from it: a fully produced documentary or short-series on the founding and first year of Texas Legends, built not just to post, but to distribute.
Documentary and unscripted short-series content is in active demand from streamers and networks, and a finished, owned film is an asset in its own right. It can be licensed, it earns festival and press exposure, and it becomes a fundraising and brand vehicle, not just marketing. For a roadmap of multiple gyms across Texas, a distributable origin story is the kind of asset that gets investors in the room.
This isn't part of the campaign decision today. It's the ceiling, worth naming now because the only window to capture the founding footage is the same window the campaign already runs in. Filming Legends now keeps this door open without committing to it.
Figures cited are documented industry ranges, not projections for this project. Actual license terms and distribution outcomes vary widely with the cut, the platform, the territory, and the audience, and would be scoped in a later conversation.
Strategy before production. Scripts tested before shooting. Content built to convert, not just to look good. The ARF is why our work ties to revenue figures rather than view counts alone. Every project starts with the outcome and works backward to the camera. For Texas Legends, that outcome is fixed: presale numbers, and a following that's credible before opening day.
Invoiced in three installments so cost tracks the work as it's delivered. Final package price is set within the stated range on scope.
Each hero video includes up to two rounds of revisions on the edit. Further rounds, or changes after final sign-off, are billed at standard rate. Script direction is locked collaboratively before the shoot, which keeps revisions about polish, not rework.
Texas Legends Gym owns all delivered work in perpetuity: every hero video, cutdown, and photo, across all platforms and media, with no recurring fees. Lightbox retains behind-the-scenes and B-roll for portfolio and case-study use only.
The production calendar is reserved on acceptance. The Phase-1 bulk shoot is scheduled within 7–10 days of signature to protect the presale window. Figures held for 30 days from the date of this proposal.
Pick a package and we lock the production calendar. Whichever tier you choose, the work starts the same way: a conversation about the story, then a camera on the build before that window closes. Happy to walk through any of it.